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March 29 SRS WOW HD and Headphone 360 Demo SRS Labs was in attendance at CTIA 2007, showing their audio technology and solutions. The name SRS Labs might not be familiar to many people, but if you've used Windows Media Player 10 or 11, and have ever gone into the enhancements settings to turn on SRS WOW Effects, you've used an SRS Labs product. SRS Mobile HD ships on a couple of Windows Mobile devices on the market, most notably the Motorola Q. I listened to a demo of a song using their big DJ-style headphones, and was able to toggle SRS Mobile HD off and on to hear what kind of a difference it made on the audio coming from the Motorola Q. Could I tell the difference? Absolutely. Were the changes for the better? That's a bit harder to figure out - the sound was certainly "bigger" (what's called having a "wider sound stage"). It sounded fuller - on the other hand, when listening to a different song, it seemed to over-drive the sound and cause distortion. I listened to another demo on a different Windows Mobile device, this time of their SRS Headphone 360 technology, and it was much more impressive. They had a video clip of The Incredibles, and as I watched it the SRS Headphone 360 effect was toggled off and back on every 15 seconds. The difference was incredible - with SRS Headphone 360 turned on, it sounded much fuller, crisper, and easier to hear everything. The problem is that they tend to only sell their products to the OEMs who will bundle it with their Windows Mobile device - as far as I can tell, there's no way to download or purchased the SRS Headphone 360 product if you wanted it on your device. That's really unfortunate, because it's a great-sounding product that would make movie watching much more enjoyable for many people. Hopefully we'll see makers of devices license the technology, especially devices with larger screens. Comments (51)
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